Leon Lukas Plum
Graphic Design

I’m Leon, a graphic designer living in Frankfurt, specialising in printed matter. I mainly work on projects in the fields of art, culture, and science.

Approach

‘Graphic design’ can mean vastly different things: from a mere service to an art form in its own right—and everything in between. Each of these approaches has its place; none is better or worse than the other. It all begins with the question of what the material at hand calls for and how, as a designer, one positions oneself in relation to it.

At its core, graphic design is a craft. And as with any craft, it can be used to ‘solve problems’. But fortunately, that’s not all: for design can also be used to point out problems, to interrogate and to debate them. To design means to interpret, and in doing so, to evaluate one’s own position.

To work from an attentive attitude, to develop ideas that take their creators, adapters and addressees seriously, that are thoughtful and ideally even affecting—that’s how I would describe my ideal of graphic design.

‘Gramsci once famously noted that the future should be approached with “an optimism of the heart, and a pessimism of the mind”. I notice something similar in Leon’s practice—working and thinking with utopia in the heart, and dystopia on the mind.’
Danny van den Dungen, Experimental Jetset

Contact

info@leonlukasplum.com
@leonlukasplum

CV